Ocean Aid Hawaii
Ocean Aid Hawaii, a benefit arts and music festival, debuted at Honolulu's Waikiki Shell in April 2017 with the goal of eradicating plastic pollution from the ocean.
The outdoor festival with the motto “Love The Sea, Plastic Free” featured world-famous musicians Cee Lo Green, Bootsy Collins, Maxi Priest, Ohio Players, Henry Kapono, Fishbone, and Hawaii musicians Ron Artis II, Makana, Taimane, Ekolu Kalama, notable environmentalists, comedians, nonprofit coalition partners, and local food trucks.
We led PR and advertising efforts, generating pre-publicity and promotions for the concert and the cause.
Less than a week before the show, an anonymous sponsor bought out the concert to make it free and open for the community, setting off more media buzz and a massive pivot in operations, sales, and marketing.
We assisted with event production and handled media and VIPs during Ocean Aid, which included a live two-hour TV special on KFVE. The client was extremely happy with all resulting media coverage.