For the newly opened Four Seasons Resort Oahu at Ko Olina, we produced a visually stunning 96-page brochure to highlight the resort's 2016 festive offerings.
Hawaii Mermaid Adventures
In summer 2016, we announced the debut of Maui's newest activity company, Hawaii Mermaid Adventures, where dreamers of all ages could transform into a real-life mermaid for a day and also learn about important eco-tourism and conservation issues.
We earned media coverage in Los Angeles Times, San Francisco Chronicle, Toronto Star, Travel Weekly, TravelAge West, Maui News, Maui Now, and many other outlets.
Tracing the origins of a favorite Hawaii dish to its roots around the world, Family Ingredients is a joyful ode to farmers, food producers and families. Season One of the culinary travel TV series, hosted by chef Ed Kenney, aired on PBS stations nationwide in fall 2016.
To help ensure a successful launch, we worked closely with the production team on publicity and messaging, including content development for the press kit, website and newsletters.
Media coverage was secured in every local publication in Hawaii, as well as Open Table, San Francisco Chronicle, 7x7, and WGN Chicago.
Hawaii Theatre Center
We worked with the Hawaii Theatre Center to develop its first Screen Cuisine Food Film Festival in August 2016, helping secure restaurant partners and executing a traditional and social media campaign.
We generated publicity in Los Angeles Times, Honolulu Star-Advertiser, Honolulu Magazine, Frolic Hawaii, Yelp, KHON, and Hawaii News Now, while social media was abuzz with excitement for this three day event.
Mud Hen Water
In summer 2016, Mud Hen Water tapped Rebecca Pang & Co. to help publicize its new brunch. We worked closely with the restaurant to execute a casual-cool media event and secured coverage in Sunset Magazine, Honolulu Star-Advertiser, Frolic Hawaii, Edible Hawaiian Islands, and more.
First Daughter MediaWorks, Inc.
For First Daughter MediaWorks, Inc., we produce content for a variety of culinary and tech-related projects.
Inspired in Hawaii
In early 2017, The Clarence T.C. Ching Foundation's 7th annual “Inspired in Hawaii” contest honored 99 students from grades K-12, and their teachers, with award certificates and $20,000 in cash prizes.
We helped coordinate the judging and awards ceremony for the “Inspired in Hawaii” contest. The ceremony recognized the top student videos, essays, posters, and digital posters from 1,400 entries across the state that depicted how to dream big and make Hawaii a better place.
Mauna Lani Bay Hotel
We were tasked with generating media coverage for Mauna Lani Bay Hotel & Bungalows, the storied resort on Hawaii's Kohala Coast. In addition to proactive media pitches, we initiated multiple press trips to the resort and secured partnerships with Alaska Airlines, Hawaiian Airlines, and the Island of Hawaii Visitors Bureau.
We secured coverage for the resort in Hana Hou!, Expedia Viewfinder, San Francisco Chronicle, 7x7, Paste Magazine, Orange Coast, Honolulu Star-Advertiser, and more.
Ocean Friendly Restaurants
In January 2017, after less than nine months, the Surfrider Foundation and its coalition of partners certified more than 100 Ocean Friendly Restaurants in Hawaii. This statewide program recognizes restaurants leading the way in environmental protection by operating without foam and plastic.
We generated awareness of the program and its participating restaurants in print, broadcast, and online media including AFAR, Honolulu Star-Advertiser, Midweek, Frolic Hawaii, Hawaii News Now, KHON, Tasting Kauai, Maui News, Maui Now, and AAA Hawaii.