MANAOLA at New York Fashion Week
We worked with Native Hawaiian fashion designer Manaola Yap on his memorable first journey to New York Fashion Week in September 2017. Our work for MANAOLA included months of strategic planning, brand and content development, sponsorships, promotions, event planning, travel coordination, and local and national media relations.
In addition to a weeklong live remote in New York City with Hawaii News Now, we coordinated a media blitz and secured more than 200 VIP, media, and social influencer guests to attend the runway show. We generated publicity for MANAOLA in virtually every local media outlet, including Honolulu Star-Advertiser, HONOLULU Magazine, Pacific Business News, PBS Hawaii, KHON, KITV, as well as national outlets like Travel+Leisure, Forbes, and Fashion Week Online. Social media was abuzz with excitement for MANAOLA and in-store and online sales increased immediately.